North Coast Co-op announces new general manager

North Coast C0-op

Melanie Bettenhausen

Melanie Bettenhausen

ARCATA – North Coast Co-op’s Board of Directors announced Aug. 5 that it has selected a new general manager following an extensive national search. Melanie Bettenhausen, who currently serves as the Co-op’s marketing and membership director, will take over the organization’s top spot on Friday, Aug. 12.

“We had a number of highly qualified candidates, but Melanie was clearly the best choice for the job,” said Board President Dave Feral. “The Board is impressed by her vision for the Co-op. We’re also impressed by her commitment to the organization, to its members and employees, and to the cooperative values and principles. We expect the Co-op to thrive under Melanie’s leadership, with great results for all three of our bottom lines – our finances, our community and our environment.”

Bettenhausen has served as a manager at the Co-op for nearly a decade, during which time she has overseen the organization’s engagement with its member-owners and the local community. She is well known in local business and nonprofit circles as an advocate for the Co-op and for sustainable, local food and agriculture.

“I’m honored and thrilled to accept the General Manager position,” said Bettenhausen. “I’ve been with the Co-op for nine years and feel that it is my home. I look forward to working with employees and member-owners to accomplish whatever we set out to do in the coming years.”

The Co-op’s previous general manager resigned in late 2015. Long-time Co-op merchandiser Ron Sharp served as interim general manager while the board conducted its search for a permanent replacement. “We’re grateful to Ron for his invaluable service to the Co-op over the last nine months,” said Feral. “Like Ron, Melanie is intimately familiar with the Co-op’s operations, and we expect a smooth transition in leadership.”


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