Invigorated McKinleyville chamber unveils new logo

McKChamberLogo

Jack Durham

Mad River Union

McKINLEYVILLE – A re-energized McKinleyville Chamber of Commerce is hoping to grow its membership and expand its appeal beyond the town’s bustling business district.

Heather Vina, who has been the chamber’s executive director since April 1, has been meeting with local business owners and is exploring all sorts of improvements to the town’s pre-eminent business organization.

This week, the chamber is unveiling its new logo, which replaces the azalea flower clip art used by the chamber for the last couple of decades. The new logo, designed by McKinleyville resident Joan Grytness, shows a green-colored house and a redwood tree over a backdrop of blue clouds, with a plane flying overhead.

The house, Vina explained, is a symbol that McKinleyville is home, a bedroom community where people live. “You’re at home in McKinleyville,” Vina said.

The old logo of azaleas utilized various pieces of generic clip art which changed depending on how the old logo was used.

The new logo, Vina said, better reflects McKinleyville and was made by Grytness, a longtime McKinleyville resident.

“It was nice to have someone who knows about the feel of McKinleyville to help with the logo,” Vina said.

The chamber, she said, is trying to expand. For the last couple of months, Vina has been going around town meeting with individual business owners to get to know them and get their input on how the chamber can best serve them.

The chamber is also creating a “Chamber Ambassador” program that would allow community members, and even youth, to play a role in the organization.

“It’s a program that’s in its infancy,” Vina said.

The chamber is also planning a mega-mixer, which will be held sometime next year. The monthly McKinleyville Chamber Mixers are typically hosted by individual businesses. The mega-mixer will be hosted by numerous small businesses, including home-based businesses that don’t have a storefront. It will be held at Azalea Hall, or some other McKinleyville venue, and will give small businesses an opportunity to reach out to the community and other businesses.

The chamber, Vina said, is open to more than just businesses.

“The McKinleyville Chamber just isn’t about businesses. It’s about businesses and community,” she said.

The next McKinleyville Chamber of Commerce Mixer will be held at 5:30 p.m. Thursday, Nov. 14 at the Blue Lake Casino. Everyone is welcome to attend, including non-chamber members and community members. (707) 839-2449, mckinleyvillechamber.com

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