ARCATA MAIN STREET PRESS RELEASE
ARCATA – Arcata Main Street (AMS) has contracted with professional planning group Greenway Partners to relaunch the downtown business advocacy organization.
Greenway will handle Main Street’s critical administrative functions on an interim basis while completing current projects and making a new, long-term plan.
“We want to re-establish Main Street’s guiding principles,” said AMS Boardmember Nick Matthews. “We thank the community for its support during this transitional phase.”
Downtown businessperson and Greenway Project Manager Debi Farber Bush will handle everyday business while organizing Arcata’s traditional downtown holiday celebration, The Season of Wonder and Light, as well as the December Arts! Arcata event.
Set for Dec. 6, this year’s Season kickoff will feature Santa Claus arriving on Arcata Fire’s vintage fire engine serenaded by the Marching Lumberjacks. Santa will be on hand at Jacoby’s Storehouse to take childrens’ gift wishes on weekends through Christmas.
For the first time, the Arcata Playhouse and Creamery District will bring additional magic to the Season. The event will include a charitable component as well. “Expect some surprises,” said Farber Bush.
Medium-term tasks for Greenway/Main Street include discovery of operational assets and public outreach, including re-establishing relations with downtown businesses. Main Street’s office in Jacoby’s Storehouse will be open on a limited basis through the end of the year.
Beginning in early January, AMS will enter a second phase, with what Greenway Partners Planner Fawn Scheer called “broad stakeholder engagement, visioning and outreach.” That will scope out the needs and expectations of businesses to help clarify the organization’s mission.
“We want to bring people together to find out where Main Street is going and what its purpose is,” she said.
In February, AMS boardmembers will undergo board training. Finally, Main Street will work to rebuild its member base and recruit new boardmembers. “We want to get everything established before we ask people to join,” Matthews said.
With limited office presence through the end of the year, Main Street may be contacted vis Farber Bush at (707) 822-4500, (707) 845-3873 or [email protected]
“I’m very optimistic and positive about our direction,” said Main Street President David Neyra. “The feedback we’ve received is very affirming.”