A Message From Greenway Partners On Behalf Of Arcata Main Street

Dear Main Street Members and Supporters,

Undoubtedly, most of you have heard the recent news about the major organizational shifts that have occurred in the past week at Arcata Main Street. In an effort to ensure that the organization fulfills its responsibilities and provides the community with a festive holiday season, Greenway Partners, a local consulting firm, has been hired to conduct critical administrative support services, including coordinating upcoming holiday events.

Greenway PartnersGreenway’s lead on this effort is Debi Farber Bush, who has several years of experience working with Main Street. As a result of her institutional knowledge, we expect this transition period to be relatively seamless. Greenway has expertise assisting non-profit organizations during critical transitions, and we will ensure that this transition is handled professionally and equitably.

Our main priority at this time is to make the holiday season festivities exceptional this year. The Season of Wonder and Light will happen, and Santa is scheduled to arrive on Fri. December 6. Debi is working hard to bring this event to life. Arts! Arcata will also happen – on December 13.

For those of you who are in the downtown Arcata area, Debi will be reaching out to you in the coming week by phone or in person; she hopes to get input on the holiday plans and also answer questions you might have about next steps for AMS.

Once the plans for the holiday activities are settled, Greenway will also be working to do stakeholder outreach and assist Main Street with its efforts to re-focus and re-energize the organization. A stakeholder meeting is planned for early-to-mid-December (date to be determined) in which participants will be invited to share their vision and ideas for the future of AMS.

Greenway is fielding inquiries for Main Street, and will be answering phone calls and email messages. The AMS Office will not hold regular office hours at this time. If you have any questions, we encourage you to contact us.

Arcata Main Street phone: (707) 822-4500

Greenway: (707) 822-0597

Debi Farber Bush (cell): (707) 845-3873

Thank you for your patience and your continued support!


Debi, Fawn, and Cherilyn

Greenway Partners, for Arcata Main Street



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  1. Free Oyster Fest said:

    I guess we know where all the Oyster Fest proceeds are going. Looks like entry fees are likely to go up next year. Thank you Arcata Main Street for doing your best at ruining a great festival.

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