It’s been well over a year since the Board of Supervisors changed the name of the county’s main airport to the California Redwood Coast Humboldt County Airport. But you’ll notice that very few media outlets use the name, nor do local residents. That’s because the new name is utterly ridiculous and universally despised.
Just say it out loud. Take a deep breath and repeat after me: California Redwood Coast Humboldt County Airport, in McKinleyville. Now go put this newspaper down, count to 100, and then repeat the new name. You can’t remember it, can you?
That’s because the name is way too long. It’s unwieldy. It’s got no flow, no rhythm. It’s the opposite of catchy. So instead of using the new name, people just call the airport by its old name, the Arcata-Eureka Airport. It’s not a sexy name, nor is it very accurate, as the airport is located in McKinleyville, but it gets the job done.
The idea behind the new airport name was to better market our area, to give travelers some idea about where we are located. Redwood Coast Airport would have accomplished this. So would Redwood/Humboldt County Airport. Almost any combination of words, with a four-word maximum, would be better than the new name.
The Board of Supervisors should revisit this issue and scrap the new name. Sure, there’s probably a better name out there than Arcata-Eureka Airport. But there’s also a worse name, which is the new name. Let’s make things better, not worse. That’s a good strategy.