Mad River Union
HUMBOLDT – Humboldt County is inviting its artists to create logo designs for its main airport, in a contest that will offer cash and other prizes for the top pick.
The county’s main airport, formerly known as the Arcata-Eureka Airport, has a new name that got federal approval last month. Now known as the California Redwood Coast – Humboldt County Airport, the McKinleyville-based facility needs a logo that will be used for marketing and displays.
The Redwood Region Economic Development Commission (RREDC) has been a leading player in fundraising to attract new airline service and its director, Gregg Foster, described the logo contest concept to the Board of Supervisors at its Oct. 26 meeting.
Foster told supervisors that the plan is to organize “a group of judges” but “ultimately, you’re the deciders on this.”
He said RREDC will “work with the airlines and others who have been very generous with the airport to put together prize packages” and the goal is to tap community talent.
Foster added that other airports have logos that “really reflect the community the airport’s in.”
Noting that there are professional artists in the county that might be interested, Board Chair Mark Lovelace asked if money will be included in the prize package. Foster said it will be, with airlines and “other vendors and friends of the airport” providing it.
When supervisors came up with and approved the new airport name, they were ridiculed for its inclusion of every catch term relevant to the area. Supervisor Rex Bohn said he still gets ribbed about it but defended it as an Internet-friendly choice.
“I have to reiterate because I still get hit with this every week – we’re still the only airport in California that has California in the name, and Redwood in the name,” he continued. “Everybody lives off their telephones and when they Google ‘Airports – California,’ we come up. You Google ‘Airports – Redwoods,’ and we pop up.”
Supervisor Virginia Bass has collaborated with RREDC on airline service recruitment and fundraising. She said opening the floor for logo submissions will involve people in their airport, as they were when suggestions for names were requested.
“Not everyone may like the name, but the fact that people are talking about it is important, it keeps us relevant and this is another step in keeping people excited about what’s going on and being part of the process,” she said.
“I’ll be interested to see what we do get back,” Bass said, adding, “Just like we did with the names – we got some very interesting names.”
“They were … creative,” Foster said.
Some of the creative but unchosen name suggestions on that list included The Stoned Shores of Sodom Airport and The Incredibly Foggy Humboldt Redwoods Airport.
Entries that exceeded the supervisors’ wordiness limits included The Humboldt Redwoods Good Luck Because United and/or SFO Will Royally Screw You Airport and The Big Flat Area Designed to Accommodate Passengers Who May, Among Other Things, Want to Visit HSU or See Redwoods.